With the SMS Gateway, companies can broadcast attractive promos and new products to customers. The purpose of this study is to study the implementation of SMS Gateways that facilitate companies in conveying information to Gaudi Clothing customers. At present, all customers have mobile phones, so SMS is chosen as a good facility to deliver information because it is fast and reaches directly to customers, besides because of its low cost. Application (Short Message Service) SMS Gateway as a technology used to support effective and efficient CRM concepts. One way to overcome this problem is by using technology and marketing concepts CRM (Customer Relationship Management). Imagine the amount of loss received if you do not pay attention to customer service. While good service will make customers loyal to the company. Companies that often consider products sold are superior products that are sought after by the public. Many large companies today do not pay attention to customer service relationships.
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